Top Commercials
Friday, November 26th, 2004I’ve been looking for some of the best commercials I’ve ever seen lately. I managed to find some online:
Bell Canada - We are all connected (pictures)
This piece is like artwork. No words are necessary in this commercial, and it is so effective. The music captivates the viewer, and doesn’t let them turn away from the images of images of images. I’ve always wanted to make a video or picture of images in images in images - sort of something that intrigues me. Apparently the music is not public domain, and cannot be downloaded nor purchased on a CD. The song was licensed from its composer and has been returned to him/her after the commercial had its run. More information can be found here. And the sheet music that someone transcribed by ear on the computer can be found here.
Bell Canada - We are all connected (wave)
This commercial instills an emotion in the viewer of unity and intense longing for a positive connected and peaceful world. The people in the video are just ordinary citizens doing normal things but are all connected by this “wave”, including Chinese cooks, grocery store clerks, office workers, and preschool children. It is fitting that the wave ends up at the one place where the world can meet, compete, and set aside differences in culture, beliefs and morals, and celebrate peace, unity, and the striving for excellence. The music also really drives this commercial. It’s a track called “Transatlanticism” by “Death Cab For Cutie”.
It’s kind of neat that many people will be able to recall a commercial simply from hearing the song that was in the background. Shows just how pervasive and influential media is in our lives. Used wisely, media can have a very positive influence on people, believe it or not.
